Tupperware
Redefine Lunchtime
Redefine Lunchtime
For the final project of my senior copywriting class, I developed a creative campaign for Tupperware and dove head first into the world of reusable plastics. Yes, Tupperware is a brand and not just the generic name for the reusable plastic containers you hoard in your kitchen cupboards.
Lost in a sea of competitors from hip bento boxes to fancy stainless steel water bottles, the goal was to spotlight Tupperware as more than just your ordinary food container.
Bus Shelter OOH
Elevator OOH
Subway OOH
