St. Ives
Discover the Bright Side of Skincare
Discover the Bright Side of Skincare
St. Ives was the skincare brand in the 90's, but between little media spend and some bad press, they lost a lot of brand power with consumers. So, how did we cut through and shine a new light within the ever changing skincare category? By using wit and light-hearted humor to show St. Ives as the carefree skincare brand that you can always count on to brighten your day.
