Allstate
Bypass The Bad
The Multicultural Advertising Internship Program (MAIP) is a 22-week nationwide fellowship program that helps students of color learn from industry leaders and gain valuable experiences through professional development workshops and full-time agency internships.
As part of our summer project, my MAIP team responded to a brief from Allstate. How would you reintroduce Allstate to a younger generation of consumers who don't know a thing about insurance?

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